The University of Nebraska–Lincoln's (UNL) Office of Communication and Marketing promotes Nebraska's brand and develops the institution’s strategic messaging. As the project coordinator, I ensure the delivery of high-quality, on-brand print and digital marketing materials for the university. Below are a few of the projects I've managed.
In partnership with the College of Law, we developed a targeted campaign highlighting faculty and their research. The campaign reached audiences through multiple channels, including direct emails with embedded videos, a postcard mailer and a dedicated website landing page.
We communicate key information to prospective students through unified, strategic messaging. By combining individualized messaging from each college, we developed a handout featuring essential college content.
Our team refreshed the Performing Arts website with updated design and content to increase viewer engagement. We produced over 10 videos and created new content across the four schools and the main college site. I helped lead the planning, placement and review of content across all five websites.
We partner with the College of Engineering to produce a biannual magazine highlighting groundbreaking research, student spotlights and more. The content showcases the college’s achievements and encourages engagement with its audience.
Our team developed a tri-fold brochure for the Raikes School of Computer Science and Management designed to engage prospective students and highlight the program’s distinctive academic experience. The interactive format guides readers through key information about the program’s interdisciplinary curriculum, community and outcomes.
The Campus Visitor Guide for UNL introduces visitors to the university’s history, impact and campus culture while highlighting key facts such as enrollment, research achievements and community engagement. It provides a self-guided overview to help visitors explore major locations and experiences across campus.