The University of Nebraska–Lincoln's (UNL) Office of Communication and Marketing promotes Nebraska's brand and develops the institution’s strategic messaging. As the project coordinator, I ensure the delivery of high-quality, on-brand marketing and communication materials for the university. Below are a few of the marketing projects I've managed.
In partnership with the College of Law, we developed a targeted campaign highlighting faculty and their research. The campaign reached audiences through multiple channels, including direct emails with embedded videos, a postcard mailer and a dedicated website landing page.
We communicated key information to prospective students through unified, strategic messaging. By combining individualized messaging from each college, we developed a handout featuring essential college content.
Our team refreshed the Performing Arts website with updated design and content to increase viewer engagement. We produced over 10 videos and created new content across the four schools and the main college site. I helped lead the planning, placement and review of content across all five websites.
We partner with the College of Engineering to produce a biannual magazine highlighting groundbreaking research, student spotlights and more. The content showcases the college’s achievements and encourages engagement with its audience.
I help create marketing content—like this guide—to encourage prospective students and visitors to explore all that UNL has to offer. I manage project implementation to promote the Nebraska brand, partnering with units across campus to produce effective, on-brand marketing materials.